Technology acceptance and readiness of stakeholders for transitioning to a circular plastic economy in Africa

Scholars and practitioners have highlighted the importance of digital innovations in drive towards a circular plastic economy. Therefore this paper investigates role innovators public's response to on African continent. The study draws from four focus groups, cross-sectional surveys 33 1475 community members across 20 low-middle income communities five countries. results indicate that, while are strongly optimistic highly motivated, their engagement impact economy ecosystem limited by range institutional, infrastructural socio-cultural factors. Furthermore, regression models data show that understanding technologies perceived ease use significant positive impacts uptake technological for economy, is also moderator barriers adoption. findings underline need well-informed motivated cohort promote diffusion innovations. It emphasizes more collaborative, multistakeholder multi-sectoral synergy create critical mass consumer public needed break linear lock-in mechanisms accelerate transition Africa. • Motivated (CPE) hampered institutional constraints. Digital enable better interactions collaborations among CPE stakeholders. A multi-stakeholder strategy co-creating popular Easy-to-use can help society older, technologies.